GSCOM121. Intro. to Mass Commun. I
Part II of Intro. to Mass Communications for 6s.h. of credit. Course examines media innovations, inventions, industries, & people that historically & currently changed & challenged our world. Enables students to appreciate & evaluate quality of print, audio, video, film & TV. Considers ethics, advertising, public relations, & audience feedback in context of mass communications. Global media & effect of mass media on society discussed. Topics: TV History; Broadcast TV; Cable TV & Beyond; TV News; Print News; Public Relations; Advertising; Media Rights & Responsibilities; Media Ethics; Audience & Feedback; Media Impact.
PACOM106. Television Presentation
Speaking before the camera. Practice in planning and presenting religious programs. Study of current religious-program types and creation of new approaches in religious programming.
PACOM108. Oral Commun II
Emphasis on a greater depth and understanding of concepts and a higher level of skill in receiving and sending messages. Rhetorical history and theory are included.
PACOM109. Creative Speaking
Focuses on troublesome areas such as stage fright, poor diction, delivery, projection, posture, gestures, grammar, and most importantly, the ability to speak on one's feet. Stresses development of the introduction, body, and conclusion of the speach. Basically, the style or mode will be ex-tempore.
PACOM110. Writing for Media
Introduction to the principles, techniques, and style of writing materials for radio, TV, and other media. Commercial copy, promotional copy, news writing, PSA's, training and documentary programs are among the topics covered through assignments.
PACOM132. Voice and Articulation
This course is designed to improve the vocal and articulatory components of speech. Areas of study and practice include pronunciation, vocal production, and the sounds of standard American English. Speaking assignments provide the student with practice in the skills that are necessary for effective verbal communication.
PACOM134. Commun.Theory&Research I
Communication Theory and Research I. Basic communication theories and research methods. Fundamentals of measurement, experimental research design and survey methods.
PACOM135. Commun.Theory&ResearchII
Communication Theory and Research II. Major theories of communication. Issues in philosophy of social sciences. Practical experience with research conceptualization, design, data analysis (including computer use), reading and writing research reports.
PACOM160. Non-Verbal Communication
Concentrated examination of the non-verbal aspects of the communication process.
PACOM161. Listening
An introduction to the theories, research, behaviors and skills associated with the process of listening. Application of content material will be explored and analyzed through classroom exercises and evaluations.
PACOM190. Intro. to Persuasion
Introduction to the study of the elements affecting people's opinions and decisions. Focuses on three general categories of variables: source, message, and audience characteristics.
PACOM207. Advance Speech Communica
Develops improved proficiency in composing and presenting various types of speech communication. Presents communication theory and communication models.
PACOM210. Advanced TV Script Wrtg.
Prepares students to master advanced script writing techniques which will be applied to the writing of three popular programming types -- the script for training applications, the news and investigative documentary, and the dramatic network telemovie.
PACOM220. Speech for Broadcasting
Writing of continuity and dramatic materials for the broadcast media, including news, commercials, and drama, and practical work in ENG reporting and TV news producing.
PACOM221. Broadcast Journalism
Instruction in theoretical and practical radio and television journalism techniques with writing assignments in news, features, sports, editorials and documentaries.
PACOM222. Media Comm I: Pub Design
MEDIA COMMUNICATION I: PUBLICATION DESIGN. Advanced design problems for publications ranging from posters to brochures, pamphlets and booklets to magazines and other editorial formats emphasizing two-dimensional multiple page or multiple panel layout. Character count and projection of space requirements, economics of paper stock and size selection, exploiting the potential on one, two and three color jobs through screens and over-printing.
PACOM223. Media Comm II/Pkg Design
MEDIA COMMUNICATION II: PACKAGE DESIGN. A survey of the state of the art in packaging. Course projects will be based on the consumer product industry. Graphic problems for three-dimensional objects and display. Package design comprehensive techniques for Art Director and client presentation. Grasping product essence and interpreting client needs and the demands of the marketplace.
PACOM224. Broadcast Copywriting
Extensive work with the forms and formats in writing for the electronic media. Topics will include script production, timing, audience appeal, creative use of effects, radio and TV commercials, continuity, storyboards, and broadcast campaigns.
PACOM225. Announcing Techniques
Students develop announcing techniques for many of the jobs in the broadcast industry and allied fields. Includes announcing of news, sports, interviews, musical selections and shows, and instruction/industrial programming. Emphasizes the principles of communication underlying those skills.
PACOM226. Video Production I
An introduction to the fundamentals of video production in the half-inch format. Students will learn how to script, direct, shoot, light, edit, and produce short video pieces. They will examine the application of video to the contemporary arts, to documentation, and to television production. They will learn a visual vocabulary through an evaluation of other works and through a hands on experience in production that will enable them to take more advanced work or better use imaging for their particular needs.
PACOM227. Broadcasting in America
Structure and character of American broadcasting as influenced by physical nature of medium, economic basis of operation and social forces.
PACOM228. Radio Broadcstng Prodctn
Radio Broadcasting Production. The preparation and presentation of radio materials including writing, announcing, newscasting, interviewing, musical and dramatic programming. Presentation of studio recording techniques, editing of audio tapes and program organization and management. Emphasis is on effective communication and ethical and aesthetic values in a production setting. Hands-on experience with equipment conducted in the radio studio.
PACOM230. Prin of Speech Criticism
A study of development of standards in speech criticism. Critical evaluation of particular speeches and speakers.
PACOM250. Funds. of Advertising De
Fundamentals of Advertising Design Use of graphics, typography, layout and illustrations to design print media advertising.
PACOM290. Presentational Speaking
Preparation and delivery of oral presentations for business and professions. Emphasizes persuasion, evidence, organized sequences and uses of multimedia side.
PACOM296. Bus Ltr & Rpt Wrt. I
Business Letter & Report Writing I The strategies and techniques of writing letters, memos and reports for situations that arise in business environment. Development and refinement of business communication skills through positive letters, negative letters, and other types of business messages. Application of principles for writing and analytical or informational reports that are unique to the business environment.
PACOM297. Bus Ltr & Rpt Writing II
Continuation of PACOM296 Business Letter and Report Writing I.
PACOM302. Small Group Discussion
A study of group thinking and problem solving methods; participation in and evaluation of committee and informal discussion groups. Focus on the roles, networks and messages employed by small group communicators.
PACOM305. Group Dynamics
Principles of group function including types group structure, communication leadership, membership, methods of studying groups, and techniques of working in groups and with groups. Designed for students who wish to study group processes as related to work in education, recreation, and other fields.
PACOM308. Dynamics OnetoOne Commun
Dyanmics of One-to-One Communication. This course is designed to examine the dynamics of one-to-one communication through reading and experientially: The course will further develop personal goals for optimizing personal communication and assist in establishing strategies for the attainment of these goals.
PACOM309. Adv. Public Speaking
Advanced principles of public speaking and their practical implementation for effective communication.
PACOM310. Organizational Writing
Students write as members of different organizations, in the position of supervisor, subordinate, colleague, and representative of business, government, community and other organizations. Emphasis on adapting tone to the audience and the purpose of the message.
PACOM313. Advertising Copywriting
Writing effective advertising messages for newspapers, magazines, the trade press, industrial illustrations, radio, television, mail order, and billboards. Print and broadcast advertising. Analysis and improvement of current advertisements.
PACOM315. Adv. Speech Writing
This course provides intensive training and practice in the preparation of speeches for business, political, and professional occasions. It is particularly appropriate for students interested in a career as a speech writer or as a communication specialist in business, government, or a nonprofit organization.
PACOM316. Video Scriptwriting
Application of communication theory to creating and revising commercial and dramatic script material for video production.
PACOM320. Mass Media Communication
The role of mass media in our political, economic, and cultural life is explored. The history and economics of print media, radiotelevision, motion pictures, photojournalism, public relations, and advertising.
PACOM321. Media Consumerism
Analysis of how media consumers can comprehend, interpret and evaluate the mass media; focuses on ways consumers are affected by mass media and can influence what is being communicated.
PACOM322. Communication & Society
Explores the interrelationships of society and forms of communication. Objectives include developing knowledge of the media, an ability to discuss in an informed manner the issues of communication in a democratic society and to develop an awareness of intelligent use of the media.
PACOM323. The Media & Government
The President and the press, other Washington press corpsofficial relations, the quality of government news reporting and its effect on the media and journalists' First Amendment rights.
PACOM325. Funds. of Visual Media
Orientation to procedure and techniques of production. Emphasis on language and theory of the production process and application to telecom, advertising, and public relations.
PACOM326. AdvertisingMedia&Culture
Exploration of "image making" in the media in relation to contemporary culture, art, and politics. Topics include sex in advertising, media as the subject of contemporary art, terrorism, and spectacle.
PACOM329. History of Broadcasting
Origin and development of broadcasting: evolution of technical, economic, organizational, content, audience, and regulatory aspects in relation to social and political setting.
PACOM330. Interpersonal Communica
The process of interpersonal communications will be studied through an examination of such concepts as self-concept, empathetic listening, and meaning. The student will engage in exercises and assignments designed to develop interpersonal communication skills. The effects of conflict and human differences upon interpersonal communication will be explored.
PACOM332. DocumentaryVideoProdctin
Documentary Video Production The evaluation, structuring, and production of short video documentaries. Students will script individual documentary videotapes; after examination and criticism, they will divide into "teams" to produce, shoot, and edit short documentary videotapes and analyze video documentaries through both verbal and written criticism. Prior television production experience necessary.
PACOM333. Oral Interpretation I
Theory and practice of oral presentation of various types of literature to an audience.
PACOM335. Intercultural Communicat
Intercultural Communications. A study of the influences of cultural variability within the communication process. Particular emphasis will be give to intercultural theories, cultural adaptation, interpersonal effectiveness and relationships, and ethnolinguistic identities.
PACOM341. Media Law
Covers how legal limitations and privileges affect publishing, broadcasting, and telecasting. Analysis of legal philosophy bearing upon mass media; growth of freedom of expression, libel, privacy, fairness doctrine, free press-fair trial, obscenity, and freedom of information.
PACOM352. Adv.DeskTop Publ.&Elec.D
Advanced level print design course using electronic design techniques, including desktop publishing, scan-in art and photos, and the use of various computer systems and software. Introduction to electronic pre-press systems, integration of software and hardware. Advanced Desk Top Publishing & Electronic Design
PACOM361. Comm. Without Words
The effects of space, body language, environment, objects, voice quality, dress, gesture, and human artifacts on communication.
PACOM371. Fund Raising & Grant Wrt
Fund raising for nonprofit organizations: corporate, individual and foundation giving. Grant writing.
PACOM374. Public Relations Plannin
This course introduces students to the components of a comprehensive public relations campaign: research, audience identification, message construction, channel selection and evaluation. Working with clients, students create and write an entire program for a variety of challenges, including image change, new product or service introduction, information, recruitment, crisis management, employee relations, persuasion and others.
PACOM376. Pub. Relations Writing
Public Relations Writing Research and public relations writing for selected media to influence special audiences, with emphasis on print journalism.
PACOM380. Argumentation and Debate
The student will learn the principles of argumentation and the rules of debate. Classroom debates on a national topic will provide experience in critical thinking, rapid organization of thoughts, employment of research, and writing and speaking in a logical, persuasive manner.
PACOM394. Executive Presentations
Develops techniques for improving oral communications in a variety of business situations.
PACOM402. Interviewing
Theory, principles, and practical skills essential to the interview process. Emphasis on situations such as the information-gathering interview, the journalistic interview, the employment interview, and the performance-appraisal interview.
PACOM410. Freelance Writing
Instruction and supervised practice in nonfiction writing for today's periodical. Students learn how to analyze market needs, develop ideas suitable for publication, prepare manuscripts and market what has been written.
PACOM421. Directing for Film & TV
This course offers an in-depth examination of the director's role. Sessions explore the art, skill, authority, and responsibility of the director for preproduction planning, budgeting, casting, location scouting, and rehearsing in feature films. TV series, commercials, business and educational films, documentaries, news films, and videotape. Students work on assignments and exercises in script breakdown, shot determination, character description for casting call, sound stage utilization, camera placement, action blocking, and the preparation of a director's work script.
PACOM422. Audience Analysis
Techniques used in audience ratings for the mass media. Methods and assumptions of audience analysis in public communication. Applications of market research and public opinion research in communication theory.
PACOM424. Theatrical FilmSymposium
Lectures and readings on creative problems in the motion picture industry: current filsm; interviews with visiting producers, directors, writers, performers.
PACOM425. Film Style Analysis
Intensive study of the style of an auteur, studio or filmmaking mode in terms of thematic and formal properties and their influences upon the art film.
PACOM426. Editing&EditorialProcess
Focuses on the editing process and the role of the editor in today's print media. It includes extensive practice in editing and editorial writing as well as discussions of ethical standards and practice in the print media.
PACOM430. Comm&InterpersonConflict
Communication and Interpersonal Conflict. Theoretical introduction and experiential learning in the role of communication in conflict management. The focus is upon interpersonal interactions, including dyadic and smallgroup levels in various settings such as friendships, marriage, family, and the workplace. The course examines the factors that generate conflicts and the communication strategies and skills that help shape conflict interaction toward productive ends.
PACOM431. Gender Issues in Communi
This seminar concerns the advertising, journalism, cinema, public relations, and television-radio professions' gender issues and problems. It covers the gender transition to a female majority professional workforce; causes of work-related gender problems, the cost of gender bias.
PACOM432. Cultural Confrontations
An examination of the causes and effects of conflicts between and within cultures. The course questions the notion of cultural unity, raises issues of cultural identity, and defines categories used to construct cultural positions.